World's Largest Wine Bottle (Video Press Release)
Beringer Vineyards and Morton's Steakhouse came up with the idea of creating the world's largest wine bottle to mark Morton's 25th anniversary.  DWJ’s cameras rolled in Napa Valley as the bottle was filled with Beringer's Private Reserve Cabernet --1152 glasses worth.  We also interviewed the bottle's designer and the researcher from the Guinness Book of Records who would certify it as the world's largest.  We distributed a VPR by satellite and Pathfire when it was certified and the project continued to pickup usages as the bottle traveled across the country from restaurant to restaurant, garnering an audience of more than five million. Later, DWJ shot and fed footage of the bottle being auctioned for $47,500 to a New Jersey wine store.  Nearly 170 stations aired it, reaching an audience of more than 7.8 million. 

New Leukemia/Lymphoma Test (Video Press Release)

Quest Diagnostics is developing a simple blood test that will replace many of the painful bone marrow biopsies that hundreds of thousands of cancer patients, including children, must undergo each year.

The diagnostics leader chose DWJ to produce a VNR that would bring the new test to the public's attention.  The story --which DWJ set up, shot, edited, fed and placed in one week--  involved interviews at the University of Texas's M.D. Anderson Cancer Center as well as B-roll of a patient undergoing the procedure -- graphic footage that demonstrated how a bone marrow biopsy is done. 

We also interviewed one of the Quest scientists, Dr. Maher Albitar, who helped develop the test while he was at M.D. Anderson and shot B-roll in his laboratory.  The VPR was tightly edited to keep it to station standards and it proved popular in many markets, quickly passing the three million mark when it was first distributed and later getting up to 4.7 million viewer impressions. 

Great American Weigh-In Gets "Heavy" Viewing (VPR, B-roll/Bites)
The American Cancer Society came up with "The Great American Weigh-In" to highlight the connection between obesity and cancer.  It was sponsored by Weight Watchers International whose agency, Rubenstein Associates, turned to DWJ for video production and distribution because of past successes for the same client.

First, we produced a video press release to increase participation in weigh-ins that were taking place across the country.  Next, we went to the largest weigh-in, which attracted more than 1,500 people, and included Weight Watchers International spokesperson Sarah Ferguson, Duchess of York.  From there we produced a national b-roll and bites package that each station could localize.
The result: more than 320 airings and an audience of more than 18 million, despite the challenge of competing with breaking national and international news.

Longest Kiss Contest (B-roll/Bites)

Here’s a case where the client could get away with putting their name/logo in literally every shot—because they had an innovative, visual contest that turned out to far exceed expectations.  After regional contests lasted “an amazing 8 hours,” Breathsavers hired DWJ to shoot and satellite feed a news package from the national finals.  The event timing was based on those regional contests, but the winning couple surprised everyone and kissed for 29 hours!!

It was a great story and a huge production challenge.  DWJ provided extra crews, editors, operations and media placement specialists throughout the night and the following day with literally no notice, and made several updated satellite feeds available to news media as the contest went on. 

Thanks to the hard work of three camera crews, four producers and two fully staffed edit rooms, the results of the Breathsavers Longest Kiss Contest reached nearly 40 million viewers and aired 655 times. 

Alex's Lemonade Stand SMT (SMT)
Alexandra Scott of Philadelphia was diagnosed with cancer just before her first birthday.  Dealt lemons, she made lemonade and raised $750,000 from her lemonade stand before she died at age 8.  Volvo named her a hero in its Life Awards Program and set up lemonade stands at dealers nationwide to realize her dream of raising $1 million.  A DWJ satellite media tour with Alexandra's mother was set up to publicize the event.  We followed up with a VNR for stations that could not join the tour. Many stations were able to localize the story, using the DWJ footage with interviews with local dealers.  The story made millions of impressions across the country and helped reach Alex's million dollar goal.

Battling Coughs and Colds (Cooperative SMT)
Lynne Reeves Griffin, a nurse and author of "Proactive Parenting," was hired by DWJ Television to host a cooperative satellite media tour about winter colds.  Working from DWJ’s studio in Ridgewood, N. J., Lynne talked with news reporters about preventing colds and provided tips for coping with them once you have them.
Sponsors of the tour included Colgate Palmolive's Softsoap Brand, Cepacol sore throat spray and Pfizer's Sudafed mini-waterless vaporizer.  After the SMT, DWJ produced a follow-up news package to extend airings.  The result—more than 2.1 million viewers and 100 airings. 

Valentines Day with Match.com (SMT)

Three couples who met online provided the charm and columnist Dennie Hughes, author of "Dateworthy," provided the expertise for a pre-Valentine's Day satellite media tour for Match.com that proved popular everywhere.  DWJ shot interviews and B-roll with couples in New York and Texas, along with Jeffrey and Felicia Eagle of Overland Park, Kansas, believed to be the first couple who married after meeting online at Match.com 10 years ago.  The B-roll package complemented the fully-booked tour and was released ahead of it to build interest and provide material for stations which did not participate in the tour.  The tour originated from New York's famed Tavern on the Green restaurant in Central Park which provided a romantic setting.
We booked 24 interviews, nearly all of them live, initially reaching a million consumers throughout the country.  A concerted push through Valentine’s Day brought the number up to 2.5 million viewer impressions. 

Sakhalin 1 –The Beginning (Longform)

DWJ Television has a long history documenting developments in the oil business, starting with Mobil nearly three decades ago and continuing the work with ExxonMobil when the companies merged.  DWJ’s latest venture: documenting the early development of Sakhalin 1, ExxonMobil’s field off Russia’s far eastern coast.  Crews have followed a platform from the icy waters off Alaska to Russia, a drilling rig from Houston to Russia and recorded the landings of barges on the shores of Sakhalin Island. 

Heirless Art

One of the most moving videos DWJ produced focused on the sale of Heirless Art in Austria –a benefit for Holocaust survivors.    Part of  the recovered art work confiscated by the Nazis in World War II was stored in a monastery outside Vienna for more than 40 years.  More than 8,000 pieces went unclaimed.   They were turned over to the Federation of Austrian Jewish Communities and auctioned off by Christies.   DWJ produced, with original music, a video tour of the art objects.   

History Up Close (PSA)

This public service announcement was produced to tell the public that the Rotunda of the National Archives would be closed for two years starting 2001, and to maintain and encourage a feeling of patriotism toward the documents held there. 

What A Day (PSA)

DWJ’s “What a Day” concept for the American Association of Poison Control Centers employed a production style and content that carried a sense of urgency and also conveyed the broad scope of problems poison specialists cope with every day.  The spots feature actual poison control specialists—keeping it “real.” 

Just Call (PSA)

The power in this PSA concept produced for the American Association of Poison Control Centers is the warm, trustworthy tone present from beginning to end.  As friends and family try to convince the unseen person at the other end of the phone to call the local poison control center, the viewers find themselves convinced.  

Rita Moreno on Osteoporosis (PSA)

In DWJ’s osteoporosis spots featuring Rita Moreno, it is Moreno’s celebrity that grabs the audience’s attention, but what keeps the audience is how warm and down-to-earth she comes across.  She simply evokes trust.