Switch to Multimedia News Releases to
Amp up Your Media Efforts

Simply put, a multimedia news release (MNR) is an electronic press kit on the
Web. We create a visual, informative, comprehensive Web page focused
specifically on the story you want covered. Then we distribute a link to the MNR
to broadcast and Internet media—and beyond.

Why do an MNR?

There are really two reasons to replace your press releases with multimedia
news releases.

First, MNRs include video. Video adds immediacy, depth and interest to your
story—and it holds people’s attention longer than text alone.

Second, an MNR gives print, radio, TV and Internet reporters immediate and
easy access to everything they might need to cover your story. Our layout is
designed so that reporters can see everything you have at a glance. (To see a
sample MNR, go to http://www.dwjtv.com/mnr/asta36/.)

And just like press releases, MNRs are distributed by wire over the Internet, so
that they’re available to anyone—not just reporters.

What does an MNR include?

Your MNR is completely customizable and can include any or all of the following
components—all available for immediate viewing and as high-quality downloads:

• Short press release or tease with a link to the full story
• Biographies and contact information on experts and spokespeople
• Graphics and photographs for print, TV and Web sites
• Audio segments and actualities for radio and podcasts
• Short videos for TV, Web and podcasts
• Soundbites/interviews for TV and Web sites
• Streaming video/B-roll for TV and Web sites
• Links to relevant wire stories and news articles

How is an MNR distributed?

We start by distributing every DWJ MNR via two different wire services to
thousands of major newspapers and broadcast media, financial and trade
publications, online sites, databases and professional investor desktops.

We can stop there—or add to the effort with any or all of these services:

• Distribution via e-mail to your customized e-mail address list
• E-mail pitching to targeted broadcast and/or Internet media
• Phone pitching to targeted broadcast and/or Internet media
• Video podcasts posted on YouTube and other video sites
• Multiple wire releases over time

Why should DWJ do your MNR?

DWJ Television opened its doors in 1970 and has been evolving ever since. We
are a soup to nuts video production facility with a public relations sensibility.

We have more than 35 years of experience shooting video for both news
producers and marketing efforts. We are available to shoot anywhere in the
country or the world, whenever you need us. And our media pitching is both
strategic and comprehensive.

Although TV is our first love, our PR side includes everything except print: we
pitch TV, radio and Internet journalists every day. And we creatively produce and
strategically distribute TV and radio PSAs.

Video today means so much more than it ever has, because it’s everywhere—
from glitzy presentations to simple e-mails, from PSAs to podcasts. Everyone’s
doing it, but to stand out, you have to do it right.