Satellite Media Tours

The popularity of satellite media tours is understandable: these tours offer experts an opportunity to personally reach about 20 different producers and reporters within a very short period of time. They are convenient, too -- the interviewee can reach large segments of the public from one place, whether it's a television studio or a remote location that ties into the story.

In booking satellite media tours, newsworthiness is the key element to success.

DWJ Television has done media tours with as little as four hours notice. Optimally, we notify stations of upcoming tours at least six weeks in advance of the date, with booking continuing until the day of the satellite media tour. We provide news producers with advance B-roll, written background information, a biography on the interviewee, and suggested interview questions.

To accommodate producers and reporters who are unable to conduct the interview themselves, we send generic interview and B-roll to requesting stations and post it for the 650+ ABC and CNN affiliates that use Pathfire.