Broadcast Public Relations

DWJ produces video press kits, satellite media tours, radio news releases and radio media tours for a wide range of clients -from the country's largest corporations and PR agencies to much smaller, non-profit organizations.

And some of them have been with us for more than 20 years. The reason? We have remained on the cutting edge both technologically and creatively so we can meet the needs of our clients and of the nation's television and radio stations.

We script, shoot, edit, distribute and pitch the story to stations through a constantly updated media database that flags the best prospects on any given story. And we use every means of contact -phone, fax, e-mail, Web, AP Express-available.

DWJ introduced a virtual edit session back in 1996, when the term "streaming video" had not yet made it out of the technical journals and into the newspapers. Through a password protected link on our Web site, clients can "sit-in" on an edit session taking place in real time in any of our edit rooms.

DWJ also pioneered in digital delivery, using Pathfire to provide broadcast-quality video directly to newsroom computers so producers can preview the story, edit or air it immediately.

DWJ's Broadcast Management Portal allows clients to access media placement reports, review script changes, preview video and communicate with DWJ whenever they want from anywhere they can connect to the Web. It's ideal for clients who have several projects in the works, a tight turnaround or a multiple-person approval process.

And whatever the video press release project, chances are good that there are audiences beyond TV news viewers who would be interested in the story. DWJ can turn a video press release into a podcast, a radio news release, a short marketing tape, point-of-sale tape, or an intriguing video to add to a company Web site.

This enables a DWJ client to make the most of every production dollar.

Among our clients: Merck & Co. Inc, Quest Diagnostics, Alcoa, American Express, Johns Hopkins University, ExxonMobil, IBM, Prentice Hall, Fidelity Investments, Fleishman-Hillard, Ketchum Public Relations Worldwide, Janssen Pharmaceutica, American Academy of Neurology, American Medical Association, American Pharmacists Association and AT&T Wireless Services.

For a look at some of DWJ's work, click here.