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Launched the Drive $marter Challenge
Leading into the heavy summer driving season and projected $4/gallon gasoline, the Alliance to Save Energy has launched a compelling, national Drive $marter Challenge campaign to help ease consumers' pain at the pump.
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Drive $marter Challenge (English) Drive $marter Challenge (en Español) Download Driving and Saving Downloadable Spanish Ringtones Lyrics in English Lyrics (en Español) RADIO PSAs
The Alliance to Save Energy has created five humorous PSAs to help your listeners drive more fuel efficiently, save hundreds of dollars a year on gas, AND improve the environment.
Scripts (en Español, as recorded)
Baby Talk. A back-seat-driving baby boy starts talking for the first time and tells his mother how she can drive smarter and save a diaper full of cash.
:60 Baby Talk PSA
:30 Baby Talk PSA
Honey I'm Home. A well-meaning husband brings a tire into the living room to remind his exasperated wife that just keeping their tires properly inflated could save a week's worth of gas.
:60 Honey I'm Home PSA
:30 Honey I'm Home PSA
Tipping Point. A woman who has reached her coupon "clipping point" desperately needs help to save money on gas so she can put food on the table. A radio news announcer "delivers breakfast" free for a year.
:60 Tipping Point PSA
:30 Tipping Point PSA
Hard of Hearing (El Sordito) - In a comical play on rhyming Spanish words, a hard-of-hearing father misunderstands his son's observations about a nearby driver who's wasting gas.
:60 El Sordito PSA
:30 El Sordito PSA
The Mechanic (El Mecánico) - A woman visits a mechanic to fix her car because it's using too much gas and is surprised to find him looking at the tires and into the trunk versus under the hood for solutions.
nascar
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Sam Hornish, Jr. on Car Servicing
Sam Hornish, Jr., driver of the number 77 Mobil 1 Dodge in the NASCAR Sprint Cup Series, talks about saving money on gas through regular car maintenance.
Sam Hornish, Jr. on Junk in the Trunk and Aggressive Driving
Sam Hornish, Jr., driver of the number 77 Mobil 1 Dodge in the NASCAR Sprint Cup Series, talks about saving money on gas by removing extra weight from the trunk of your car and avoiding aggressive driving.
Tips to Save $ on Gas from Sam Hornish, Jr.: Oxygen Sensors
Sam Hornish, Jr., driver of the number 77 Mobil 1 Dodge in the NASCAR Sprint Cup Series, talks about saving money on gas by replacing faulty oxygen sensors.
Tips to Save $ on Gas from Sam Hornish, Jr.: Tires
Sam Hornish, Jr., driver of the number 77 Mobil 1 Dodge in the NASCAR Sprint Cup Series, talks about saving money on gas by keeping tires properly inflated.
Tips to Save $ on Gas from Sam Hornish, Jr.: Oil Changes
Sam Hornish, Jr., driver of the number 77 Mobil 1 Dodge in the NASCAR Sprint Cup Series, talks about saving money on gas by using the right kind of oil and getting regular oil changes.
Tips to Save $ on Gas from Sam Hornish, Jr.: Planning Your Route
Sam Hornish, Jr., driver of the number 77 Mobil 1 Dodge in the NASCAR Sprint Cup Series, talks about saving money on gas by planning your route and combining trips.
Tips to Save $ on Gas from Sam Hornish, Jr.: The Drive $marter Challenge Web Site
Sam Hornish, Jr., driver of the number 77 Mobil 1 Dodge in the NASCAR Sprint Cup Series, talks about the Drive $marter Challenge Web site.
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